ZOW joined SICAM in Italy to hold a set of negotiations
Together with its German partner, Clarion Events Deutschland, ZOW Russia team took part in the international exhibition of components, products and accessories for the furniture industry SICAM, which was held October 15-18, in the city of Pordenone in Italy.
SICAM is a dedicated event for the furniture industry professionals, accumulating on the platform of experts from all over the world. This time the exhibition showcased about 480 companies and attracted 16,000+ professionals and buyers from 94 countries. Over this year saw an increase in interest of experts from Russia and Germany to the exhibition, which is a positive trend as Italian manufacturers of components for the furniture are highly interested in these particular markets.
ZOW Moscow 2014 made self-presentation within SICAM to emphasize the professional community about the strategic switch in venue and dates. Next year ZOW is to be held on May 12-15 in the most up-to-date Pavilion 75 at All-Russian Exhibition Center (VVC).
ZOW organisers also held anticipated meetings with key manufacturers and distributors in Europe, and were pleased to hear that one of the furniture clusters highlighted the impact of ZOW on both Russian and European marketplace.