MACEF Russia Launched by RESTEC and Fiera Milano in Moscow this May
International Home Show MACEF, the renowned Italian exhibition of household goods and designer solutions for home decoration which has successfully been held in Italy since 1964 is approaching the Russian market. The show will take place on May 30 - June 1, 2012, jointly with the largest international exhibition of jewellery and watch brands JUNWEX New Russian Style in a brand new pavilion 75 of the All-Russian Exhibition Center (VVC). The official opening ceremony will be held on may 30th at 1pm.
The major aim of MACEF Russia Show is to grant access to the best Italian and international household products to Russian importers, distributors, representatives of trading networks, architects and decorators.
The Russian version of legendary MACEF Home Show will embody the best Italian traditions through presentations of the latest trends in interior décor, stylish design of expositions and intensive business programme which is comprised of master classes and seminars of well-known designers.
Business programme of the exhibition will focus on “Made in Italy” concept. The programme will include a conference, organized by the oldest Italian porcelain factory Richard Ginori and dedicated to the history of tableware design, illustrating traditions and fashion trends in dinner sets.
“For the success of MACEF project we have combined large experience in event management and unique market knowledge of two companies: Fiera Milano, which is one of the leading exhibition operators in the world, and RESTEC Exhibition Company, which forms the list of three leaders of exhibition business in Russia”, as MACEF Project Director, Pavel Tolypin notes.
The exposition will be divided into four product sectors: home décor and textile; tableware and kitchenware; gifts, celebrations and ceremonies, stationary; and handicraft.
MACEF Russia will definitely become an obligatory event for Russian customers following the new trends in the sphere of household goods.
MACEF Russian will offer a unique opportunity for representatives of leading international brands in the field of interior design to meet customers within the borders of Russia. The most distinguished European companies such as Richard Ginori, CERERIA INTRONA, ARGENTI CVC Srl, Le Bouquet, Moda Mostra, Ars Nova, Silvart, Il Paralume, Mascagni, etc are already among those who claim to participate in the event. Thanks to business matchmaking - services specially rendered within the frameworks of the exhibition - suppliers will be able to choose target buyers according to their business profile in order to appoint and allocate appropriate time for a meeting. Key Russian companies in this field – HOFF retail chain, Evrodom, LeCadeau boutique chain, Yuterra, Dikovina, Classic-Center, Mir posudy, etc – have also been invited to participate in business matchmaking.
Co-organised by RESTEC® Exhibition Company (Russia) and Fiera Milano (Italy).
MACEF Russia (2012)