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ZOW Moscow – from anniversary in November to bloom in May
The 10th anniversary specialised exhibition for components and accessories for the furniture industry was held on November 18-22, 2013 in Expocentre Exhibition Complex. Most exhibitors told that the present edition has been one of the most successful in terms of exposition profile, number of visitors and level of management since the inception of the project in Russia.
The ZOW exhibition became a real showcase of furniture fittings, components and materials. The exposition demonstrated the fullest range of furniture components and fittings: embedded elements and systems, chemical products, interior décor, raw materials and finished materials, semi-finished products, surfaces and tools. Impro hinges with mounted door closer manufactured by Samet company, fresh designs of facing stones from Apietra series by Akrilika holding, HPL plastic panels in brand new design from AnnaPaura, Rivera, Ceramics and Rainy series, supplied by Eurohim-1 Trading House and many other products were among the items that visitors of the ZOW exhibition could see for the first time.
215 companies from Austria, Germany, Denmark, Italy, China, Korea, Poland, Russia, the USA, Turkey and the Czech Republic participated in the anniversary exhibition. BOYARD, BRASS, Gildo Profilati, GTV, Imawell, Lignadecor, Samet, REHAU, Renolit, Valmax, SLOROS, Eurohim-1 Trading House, and others were the exhibitors of 2013. For the first time DUSLAR, Jet Systems, Art Industry, Group of manufacturing companies KEDR, MDM-Techno, Ozersk Furniture Fitting Company, Trading House Lemark, Ultima Thule exhibited at ZOW this time.
This year the exhibition is notable for creativity in stand design. The ZOW project proved that it is not only an effective business platform but also a good tool for brand promotion. Stand of GTV, REHAU, Aristo, Group of manufacturing companies KEDR, Doksal Vidnal, SLOPLAST, Trading House LEMARK stood out above all others in particular. GTV stand was made in glamorous style to match its new collection of handles. Aristo stand was a stylized walk-in room. As stated by representatives of the company, “customers value capacity and adjustability of shelves and baskets in wardrobe systems”. Check the ZOW 2013 photo report >
This year ZOW 2013 has been attended by over 20 000 experts. By the results given in questionnaires, the majority of visitors would come to the next edition which will be held on a new venue – in the pavilion 75 of All-Russian Exhibition Centre (VVC).
On the occasion of the 10th anniversary of ZOW in Russia, the organisers held such celebrations as a bright Brazilian carnival with stunning overseas beauties and a real Beer festival accompanied with live German music and Bavarian snacks. As a result, all exhibitors and visitors were eager to take part in the entertainment programme. Support of the key market players ensured the success of ZOW 2013 and proved optimistic forecasts for further development of the exhibition. Now judge for yourself: the following companies have already confirmed their participation in ZOW 2014: Duslar, Grass, Hranipex, Imawell, Samet, Akrilika, Valmaks, Jowat, Makmart, SIdak-SP, Soyuz Indsutrial Group, Slotex and Faeton. The ogranisers expect that in 2014 the exposition will double its space in contrast to 2013.
The ZOW exhibition will move to a new venue – a modern, highly-equipped and rather spacious pavilion No.75 in All-Russian Exhibition Centre. ZOW 2014 will take place on 12-15 May, just before the start of active sales of furniture in Russia. It will definitely allow introducing new materials and components into production of new furniture collections.